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1) What year was the advert produced? This 'Omo' was produce in 1955 2) How were women represented in most adverts in the 1950s? Women were represented as housewives who stay home, don't work, look after the children, cook and clean the house while the husband worked. 3) How does the heading  message ('OMO makes whites bright') and typography promote the product? The heading message and typography constantly uses synergy with the whole poster to promote the message  of OMO making everything 'bright'. 'Bright' connotes cleanliness, purity and white which helps to promote  OMO as it is a cleaning product so bright is very important to it.  4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? The woman is wearing the costume of a cleaner/house maid and is pegging up sheets. This suggests that  women have a domestic role in society and should be doin

1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  The stereotypes of women in the 1950s and 1960s advert is that women are supposed to be cleaning, cooking and caring about their beauty. This is shown in 3 of the adverts. 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. The stereotypes of women in the post 2000s is that women are portrayed to care about their beauty and looks and also women can do any job.