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Showing posts from April, 2020

Galaxy 'Chauffeur' advert

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1) Who is Audrey Hepburn? Audrey Hepburn was a huge Hollywood star in the 1950s and 1960s. She was associated with Hollywood glamour and style and was also a fashion icon and model. She died in 1993 at the age of 63. 2) Why did Galaxy select Audrey Hepburn for this advert?  Galaxy selected Audrey Hepburn because they wanted to re create Roman holiday because of the nostalgia that comes with it. 3) What are the connotations of Audrey Hepburn and celebrity in this advert?   The connotations of Audrey Hepburn and celebrity in this advert is that celebrities have power. This is because Audrey Hepburn stole the bus driver hat and nothing happened to her but if it was on normal women she would of been arrested if she hadn't return the hat. 4) Why is the advert set in the 1950s? What audience pleasure does this provide? The movies is set in the 1950s for adult nostalgia as many adults are most likely to view the media text and can associate Audrey Hepburn and Italy in their live

Advertising and marketing assessment

1) What does intertextuality refer to in Media Studies?  [2 marks] -Music video -film -television  -media texts 2) Explain how the OMO advertisement reflects the social and historical context of its time.  [6 marks] OMO is a company that sell cleaning products. The OMO advertisement reflects the social and historical context of its time by showing that women are housewives. This is because on multiple of their adverts it is always an women doing the washing. This shows that women don't work but does house work while men are shown to be more superior than women because the men go to work to provide. Therefore the OMO advertisement reflects the social and historical context of its time by showing women are housewives. During the time of the publish of the advisement women were seen as housewives which means they cooked, cleaned and look after children and rely on men to provide for them and the majority of jobs women had were either a nurse pr a waitress. 3) How do advertis

Advertising case study 2: Represent NHS Blood campaign

1) What does BAME stand for? 'BAME' stands for 'Black, Asian and Minority Ethnic'. 2) Why is there a need for blood in the BAME community?   There is a need for blood in the 'BAME' community because only 3% of blood donors are Black and Asian which means 97% of blood donors are white which means that if a black or Asian person needing a blood transfusion there is an high an high chance of them not able to get the blood they need. 3) What does this advert want people to do once they've seen it (the 'call to action')? The semiotics advert want people from the 'BAME' community to donate some blood or think about donate blood. 4) Why is the advert called 'Represent'? The advert is called 'Represent' because it's asking people in the 'BAME' community to represent their race ethnicity though being a blood donor. 5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example