Advertising and marketing assessment
1) What does intertextuality refer to in Media Studies? [2 marks]
-Music video
-film
-television
-media texts
2) Explain how the OMO advertisement reflects the social and historical context of its time. [6 marks]
OMO is a company that sell cleaning products.
The OMO advertisement reflects the social and historical context of its time by showing that women are housewives. This is because on multiple of their adverts it is always an women doing the washing. This shows that women don't work but does house work while men are shown to be more superior than women because the men go to work to provide. Therefore the OMO advertisement reflects the social and historical context of its time by showing women are housewives. During the time of the publish of the advisement women were seen as housewives which means they cooked, cleaned and look after children and rely on men to provide for them and the majority of jobs women had were either a nurse pr a waitress.
3) How do advertisements reinforce and challenge stereotypes in the media?
Advertisement reinforce and challenge stereotypes in the media showing the complete opposite or something the audience is not expecting because in this day and age people tend to get offended over the littlest thing. An example of and advert like this is NHS Blood and Transplant online advertising campaign Represent. This is because in the NHS blood and Transplant online advert campaign Represent feature's a female rapper, female ceo, and an successful Indian man. This shows that the producers were thinking wisely when choosing people to be in the advert because they added a female rapper and stereo-typically women aren't rappers and this is due to the fact that there are more male rappers than female rappers, also they chose an female CEO and stereo-typically women are shown not to be in business and if they are they are most of the time assistants and men are shown the in business, this due to the fact that there are men as CEO's or have a high roll in a company, also they chose an successful Indian man because stereo-typically Indian are seen as doctors or shop-keepers. The reason why the producers choose these people is because they stand in their race/gender group and certain people look up to them. this means that they are able to set trends and the people who look up to them will follow the trend so the which means if they want people to donate blood they will do it because they feel like they are honouring the people they look up to. Therefore more people will donate their blood. There are on 3% of donors that donate blood from the 'BAME' community. Therefore advertisement reinforce and challenge stereotypes in the media by doing the opposites of what stereotypes is.
-Music video
-film
-television
-media texts
2) Explain how the OMO advertisement reflects the social and historical context of its time. [6 marks]
OMO is a company that sell cleaning products.
The OMO advertisement reflects the social and historical context of its time by showing that women are housewives. This is because on multiple of their adverts it is always an women doing the washing. This shows that women don't work but does house work while men are shown to be more superior than women because the men go to work to provide. Therefore the OMO advertisement reflects the social and historical context of its time by showing women are housewives. During the time of the publish of the advisement women were seen as housewives which means they cooked, cleaned and look after children and rely on men to provide for them and the majority of jobs women had were either a nurse pr a waitress.
3) How do advertisements reinforce and challenge stereotypes in the media?
Advertisement reinforce and challenge stereotypes in the media showing the complete opposite or something the audience is not expecting because in this day and age people tend to get offended over the littlest thing. An example of and advert like this is NHS Blood and Transplant online advertising campaign Represent. This is because in the NHS blood and Transplant online advert campaign Represent feature's a female rapper, female ceo, and an successful Indian man. This shows that the producers were thinking wisely when choosing people to be in the advert because they added a female rapper and stereo-typically women aren't rappers and this is due to the fact that there are more male rappers than female rappers, also they chose an female CEO and stereo-typically women are shown not to be in business and if they are they are most of the time assistants and men are shown the in business, this due to the fact that there are men as CEO's or have a high roll in a company, also they chose an successful Indian man because stereo-typically Indian are seen as doctors or shop-keepers. The reason why the producers choose these people is because they stand in their race/gender group and certain people look up to them. this means that they are able to set trends and the people who look up to them will follow the trend so the which means if they want people to donate blood they will do it because they feel like they are honouring the people they look up to. Therefore more people will donate their blood. There are on 3% of donors that donate blood from the 'BAME' community. Therefore advertisement reinforce and challenge stereotypes in the media by doing the opposites of what stereotypes is.
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