Posts

Showing posts from July, 2020

Introduction to Music Video: Blog tasks

1) What are the key conventions of music video? The key conventions of an music video is: movement (often fast paced either in terms of the actor or camera editing), many music videos contain a performance element or narrative, music videos can also contain feature visuals effects and  intertextuality.  2) What is intertextuality?  Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references. 3) When did music videos first become a major part of the music industry? 1980s and 1990s. 4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? MTV was launched in 1981 and music videos were an important part of the music industry in the 1980s and 1990s because huge budgets were spent on music videos. 5) How are music videos distributed and watched in the digital age? Music videos were uploaded on youtube were people would then