dashawnmedia

1) Why did Facebook buy Instagram for $1bn in 2012? It showed that facebook could build multiple media products at the same time.   2) What are the benefits for media companies of vertical integration? The benefits for media companies of vertical integration is that they will make even more money because they don't have to source other CGI companies or pay distributors to distribute their media product. 3) What are the benefits for media companies of horizontal integration? The benefits for media companies of horizontal integration is that they can make more money and have a wide target audience.   4) What is a subsidiary?   Subsidiary are smaller companies owned by larger companies for example universal music group owns island records and Warner Bros owns DC comics. 5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you). One examples of media companies that have used synergy t

“The internet has given audiences much more power than ever before.” To what extent do you agree with this statement? Introduction It is evident that the internet has given consumers much more power than before. The internet gives consumers access to almost everything because you can search it up and access that content. It's giving people lots of ways of communication (skype, whatsapp, etc). Also, the internet has cons as well: giving hackers opportunities (stealing bank details, illegal streaming websites, etc). It has also affected a lot of industries such as music, print, film and television. Music industry Now we are entering a new digital world we can access to lots of content. The changes of the music industry due to the internet is you can buy the audio files online, you can stream the music online on apps such as Spotify, soundcloud and audiomack, YouTube and you don’t have to do to stores and buy DVDs and records. The advantage in the music industry d

Top Boy -ZT attack summerhouse:  https://youtu.be/tPKHJFBT7KI 1)  Three camera shots: The fist camera shot is an close up shot because it is showing the aspects and details of the moped and who is on the moped.   This both sets the scene for the following action and also confirms the characters are riding out on their enemy's.  The second camera shot is an medium shot because it is showing the three guys selling drugs to a 'crackhead' at 0.22 to 0.30 at a medium range. The next shot is a medium close up shot because it is showing the character buzzing into a flat at a medium close up range. 2)  Two camera angles: The fist camera shot shown at 0.01 is an low shot because it is showing the bike wheel and it is inferring power of the moped. The second camera shot shown at 1.33 is an high angle because it showing the boy on the floor from an high angle and this can infer that the boy is weak and and man on top is going to do something to him. 3) Analyse the camera

1) Write a definition of a  passive  audience: A passive audience is an audience that simply observes the media text rather than responding to the media text. 2)  Write a definition of an active audience: An active audience is audience is an audience who observes the media text and actively respond to the media text. 3) Write a definition of the  hypodermic needle  theory :  It was on 1930s belief that suggest the the  audiences are always passive and take the intended message from the the producer as if it was injected into their minds. 4) Write down a media product for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification:   RELATIONSHIPS: Avengers Series   > Why: Because its's been around since 2012 and it's still continuing and you build a relationship wit characters and you don't want the characters to get into trouble because you feel sympathy for that character. INFORMATION/S

1) What is the preferred reading of a media text? This is the message or belief the producers wants you to receive. 2) What is the oppositional reading of a media text? This when the consumer takes away an opposite message or belief than the producer wants you to go away with. 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? The 'Harry Brown' trailer position the audience to look at teenagers as a menace to society and that they are  involved in gang activity and violence. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? Young people might reject this reading and construct an oppositional reading for the trailer because not young people/teenagers are not in gangs or get up to no good. 5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings. The preferred reading for the 'Mcdonalds adv

1) Type up your feedback in  full 3-  11/25 Great Job, Dashawn              Don't forget to use media terminology  2) Read the  mark scheme for this assessment carefully . Write down the mark you achieved for each question: Q1:1/1 Q2:1/1 Q3:1/2 (I missed out on the other mark because I didn't explain my answer in full detail) Q4:2/2 Q5:1/2 (I only wrote one point down and I should of wrote two instead) Q6:1/3 (I missed out  a couple  because I didn't include more valid points) Q7:1/2 (I missed out on a mark because I didn't include more valid points) Q8:2/4 (I missed out a couple of marks because I didn't include more valid points) Q9:2/8 (I missed out a couple of marks because I didn't include more valid points) 3) Did you get any  media terminology  wrong in the assessment? Make a note of it here for future revision: I wrote slogan instead of 'Tagline' I wrote phrase instead of 'text' 4) Identify one of your stronger questions