Tatler: case study blog tasks
Introduction - Tatler Media pack 1) Look at the Tatler Media Pack . Go to page 2: how does the editor introduce the magazine? The editor introduces the magazine by saying what the Tatler magazine is and who it's aimed for. 2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? age group-41 Gender%-73% female ABC1%-83% HHI-£261,572 % Of people living in Londone and South East-70% The average Tatler reader are women, in their 40s, living in London or south east, has an high social class and have an HHI of over £260,000. 3) Look at page 6. What do Tatler readers think about fashion? How much do they spend? Tatler readers like to spend alot of money on fashion and majority of their readers own designer clothes. £8...